Building Rapport

Everyone can make a sale here and there, but a good Real Estate Advisor knows that the first step to selling is to build rapport. Discussing square footage, the number of needed bedrooms or demonstrating a home does not build rapport.

Building rapport could be talking about the Kansas City Chiefs, discussing hobbies, family members, favorite vacations or muscle cars; it is whatever gets the potential buyer to open up, remove their guard and to build trust with the advisor.