Google Business Profile is a must-have for all service providers, and highly effective for generating leads and improving community awareness for any real estate business. With Google reaching over 90% of the search engine market as of 2022, and a reported 3.5 billion daily google searches, there is no argument that a google business profile should be a logical business step for every real estate advisor.

Google Business Profile is a must-have for all service providers, and highly effective for generating leads and improving community awareness for any real estate business. With Google reaching over 90% of the search engine market as of 2022, and a reported 3.5 billion daily google searches, there is no argument that a google business profile should be a logical business step for every real estate advisor.

Every advisor is the face of his or her business. And that advisor’s personality and attitude shapes the customers’ view of and feelings throughout the entire process. A sales representative’s personality, then, must give clients positive, confident feelings about the service being received. Which raises the question: what kind of personality traits make for the best sales advisors?

If you use SWOT by using surface level answers for each category, are you really learning anything about yourself? Let me walk you through a fool proof system to SWOT like a pro!

Our lives as real estate advisors are often filled with gains and losses. There is no way around this; the very nature of our business is to always be putting ourselves out there, to always be asking for the opportunity, always asking to be 'hired'. Going for the no, to get to the yes!

Everyone can make a sale here and there, but a good Real Estate Advisor knows that the first step to selling is to build rapport. Discussing square footage, the number of needed bedrooms or demonstrating a home does not build rapport.

Building rapport could be talking about the Kansas City Chiefs, discussing hobbies, family members, favorite vacations or muscle cars; it is whatever gets the potential buyer to open up, remove their guard and to build trust with the advisor.

Where do you even begin writing your real estate bio? Start by introducing yourself and your business and then explain why you became an agent and why you’re passionate about the industry. Be sure to highlight any special skills, awards or certifications you may have. Additionally, provide a few examples of how you’ve helped past clients. Read this blog post for a broken down list of everything you’re not thinking of!

Any guesses on what I’m referring to when I say Search Engine Utopia? If you guessed Pinterest, you are correct! Pinterest offers a softer, more organic form of marketing. With Pinterest, you’re presenting yourself as an authority. You’re solving problems and answering questions all in an authentic way.

Open houses have a proven track record of creating quick momentum. People who attend open houses are already in the active state of considering a move. But many advisors don’t know how to maximize the potential when hosting an open house. Check out this blog post for all the tips and tricks you need to host an open house buyers, sellers and advisors alike will rant and rave about!

We’ve got the secret to success when it comes to a career in real estate. Read our blog to find out!